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https://locus.ufv.br//handle/123456789/23056
Tipo: | Artigo |
Título: | Changes in beef consumption and retailing competitiveness in Brazil: a rapid appraisal |
Autor(es): | Silva, Andrea Lago da Aguiar, Danilo R. D. |
Abstract: | This paper analyzed the competitiveness of beef retailing in Brazil+ We carried out a rapid appraisal by means of extensive usage of secondary information, key informant semistructured interviews and direct observation all around the country+ We found that beef has been losing competitiveness to other meats in part because of price disadvantage and in part because of mar- keting inefficiencies+ The critical points are: the intermittent quality, unhealthy image and high price of beef, the low level of income of most consumers, inept enforcement of safety regulations, and failing vertical coordination+ An important outcome of this study is that most of the problems faced by retailers do not depend only on them+ However, retailers need to play a dominant role in dealing with these issues because they represent the most organized segment of the Brazilian beef system. |
Palavras-chave: | Beef consumption Retailing competitiveness Beef |
Editor: | Agribusiness |
Tipo de Acesso: | Open Access |
URI: | http://dx.doi.org/10.1002/agr.10013 http://www.locus.ufv.br/handle/123456789/23056 |
Data do documento: | 2002 |
Aparece nas coleções: | Economia Rural - Artigos |
Arquivos associados a este item:
Arquivo | Descrição | Tamanho | Formato | |
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artigo.pdf | texto completo | 783,33 kB | Adobe PDF | Visualizar/Abrir |
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