Use este identificador para citar ou linkar para este item: https://locus.ufv.br//handle/123456789/18024
Tipo: Artigo
Título: The classification of publicity and publicity discourse as factors of construction of the rural world representations
Autor(es): Danie, Laene Mucci
Amodeo, Nora Presno
Abstract: This paper presents some of the results of a master`s degree research that examined the representations of the rural world by the ads of the Globo Rural magazine in the 1980s, 90s, 2000s. This work presents the shapes, types, classes and the discourse of advertising in the magazine that contribute for representations of the rural world built by its ads. After analyzing 384 ads, it was concluded that advertising changes over time and represented the plurality of identities of the new rural world and the social changes suffered by rural areas.
Palavras-chave: Social representations
Rural Ads
Globo Rural Magazine
Publicity discourse
Editor: Intercom: Revista Brasileira de Ciências da Comunicação
Tipo de Acesso: Open Access
URI: http://www.scielo.br/scielo.php?pid=S1809-58442014000100012&script=sci_arttext&tlng=en
http://www.locus.ufv.br/handle/123456789/18024
Data do documento: 30-Dez-2013
Aparece nas coleções:Economia Rural - Artigos

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